and substandard proauets constitute a growing problem for
the Chinese economy. Causing economic losses estimated at
200 billion yuan a year, despite repeated crackdowns
launched by the government over the years. The Zhongfang
Great Wall Networking Science＆Technology
Great Wall for short）15
spearheading the fight with an anti-forgery anti fidelity protection
networking system to its credit.
Zhongfang Great Wall is a high-tech company
launched with a registered capital of 50 million yuan. and operates
under the joint auspices ofThe State Quality Inspection Bureau, the
National Office for Administration over Anti-forgeryProducts and
China Anti-forgery Association. In an interviewwiththe authorBoard
Chairman Liao Zhitong said that the company was planning to set up
35 provincial branches and several hundred outlets in all parts of
China including the Hong Kong and Macao special administrative
regions and Taiwan Province.
While helping the government in the nationwide
fight against fakes, forgeries and substandard goods, Zhongfang
Great Wall use the high-techs at its disposal to offer a range of
information services to companies, including services related to
E-commerce and marketing strategies. "We also help companies
formulate plans for optimizing their products," the board chairman
The anti-forgery and fidelity protection
networking system is the company's key produa It is revolutionary,
of a complete range of"pinnacle"，technologies
currently available in China and the rest of the world. With support
of a satellite communications network and adatabank, the system
functions as a system of authentication applicable across the
country. To he more precise, the board chairman said, the system
makes it possible for theproducer，whole-seller,retailer
and consumer to right in unison against forgeries, fakes and
substandard goods, by means of real-time inquiries through
screening, telephone calls, handset messages and the Internet. Use
of the system costs not a single penny,the board chairman said，as
the added value generated by the system's anti-forgery functions is
more than enough to offset the system's operation cost.
The system was developed with support of not only
the government. but also of the Communications Department of the
Chinese People's Liberation Army General Staff. "This is a highly
reliable; highly efficient system," said Liao. "Moreover, it has a
large enough capacity to Servicelarge-scale market operations."
"The system can effectively prevent fakesand
forged and Substandard products from intlltrming into the market and
help enterprises protect their legitimate rights and interests."
Liao said. "Wherever the system is used, shoppers can put their
hearts at complete ease.